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  • Eliot

#FairTradeFriday: Fluide - Makeup For Him, Her, Them, Everyone 💋

Need a little extra sparkle in your life with the Delta Variant breathing down your neck? I get you. Indulge in a little guilt-free shopping therapy with We Are Fluide, a mission-driven beauty brand that creates vegan, cruelty-free, & paraben-free cosmetics designed for all skin shades & gender expressions.

Through providing a platform and amplifying the voices of queer and gender expansive identities and through showcasing queer beauty, We Are Fluide hopes to inspire others to create their identities on their own terms, opening up possibilities for everyone’s self-expression. Simply put, Fluide believes that makeup should be more than just joyful and fun, it should be powerful and transformative - with no one left feeling excluded.

And on top of being vegan & cruelty-free with no parabens or phthalates? Their products are designed for all gender expressions & skin tones AND they consistently partner with & donate to non-profits focused on LGBTQ health + advocacy. Most recently, they supported ForOurSibs during Pride 2021with a proceed of sales going to the Black, Trans nonprofit.

Check out their accessories section for face masks, mugs, and other fun finds at:


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